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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Essential Responsibilities:
Legal Marketing Advice
- Contributes to the development of legal procedures as it relates to designing, drafting, reviewing, and approving marketing & promotional materials
- Advises clients, manages, and oversees complex legal and business issues related to the production and distribution of toy premiums for toys that are included in the brands’ kids-meal programs globally, in compliance with various legislations and RBI’s standards
- Provides legal counsel on complex marketing and promotional initiatives from a legal perspective, including advice on food claims, substantiation requirements, execution of sweepstakes/ contests/ loyalty programs, etc.
- Serves as a critical partner to the Marketing department across all brands globally, including to Digital Marketing, Product Innovation, Privacy, and Sustainability
- Advises brands on the collection, use and disclosure of new/ modified consumer data for compliance with laws across various countries, in alignment with industry standards and guidelines related to privacy and data security (e.g., CAN-SPAM Act, TCPA)
- Directs in-depth research to monitor/ identify non-standard marketing-related violations and issues; resolves identified issues by providing appropriate advice to relevant internal and external stakeholders
- Develops and delivers training, including developing materials, resources and presentations on relevant topics and legal know-how for the marketing and trademarks group
- Manages litigation by leading and overseeing external counsel as it relates to marketing & promotions
- Keeps abreast of pending legislation or regulatory rules impacting the business and provides recommendations to update internal procedures as necessary
Legal Trademark Advice
- Contributes to the development of legal procedures as it relates to monitoring, reviewing, and managing global trademark & IP compliance in alignment with best practices
- Advises clients, manages, and oversees complex legal and business issues related to the global trademark and IP portfolios for all brands under RBI, including supporting with compliance and reviews for trademark clearance, use, prosecution, maintenance, and enforcement
- Provides legal counsel on compliance with complex consumer protection, intellectual property, rights of publicity and privacy laws (e.g., CAN-SPAM Act, TCPA) in connection with advertising and marketing initiatives
- Oversees external counsel to manage complex trademark clearances, knock-out and full searches for U.S., Canada and other jurisdictions globally, provide clearance opinions to client groups, etc.
- Oversees external counsel to manage filing and prosecuting trademark applications/ renewals, responding to office actions, preparing amendments and other substantive submissions to trademark offices globally, RBI’s patents, managing copyrights and domain name portfolios
- Enforces RBI’s trademark rights globally by identifying and taking action against unauthorized 3rd party users
- Manages litigation by leading and overseeing external counsel as it relates to trademarks & IP
- Keeps abreast of pending legislation or regulatory rules impacting the business and provides recommendations to update internal procedures as necessary
Document Preparation
- Drafts terms for complex promotional offers and conducts reviews of advertising/ promotional materials, including legal agreements, notices, letters, terms and conditions, contest rules and other correspondence, to ensure compliance with relevant legislations, RBI’s legal advertising guidelines, policies and substantiation requirements
- Approves final marketing agreements (e.g., sponsorships, joint promotions) and marketing materials, including rules for contests and sweepstakes, to ensure proper usage of trademarks and other IP, determine IP clearance needs, clearance of marketing and promotional assets
- Oversees and approves all media advertising and promotional materials for legal compliance, including television, radio, print, direct mail, online, mobile apps and social media
- Negotiates various marketing, public relations and promotions-related agreements, including advertising agency agreements, trademark licenses, promotion and sponsorship agreements, media buying agreements, professional services agreements and vendor agreements
General Legal Support
- Responds to escalated consumer complaints and/or attorney general complaints
- Develops and delivers training materials, resources, and presentations on relevant topics and legal know-how for the IP/ Marketing group
- Drafts responses to office actions, prepares amendments to documents, and prepares other substantive submissions for trademark offices globally
- Prepares internal and external correspondence communications for highly confidential and sensitive matters
- Develops the exception processes and situations with appropriate external counsel/experts
People Leadership Responsibilities:
- Manages a North America wide team of paralegals and lawyers
- Directly supervises staff
- Ensures appropriate number of staff, and mix of skills and abilities to effectively meet business demands
- Monitors performance levels, including performance improvement plans and disciplinary action
Financial Responsibilities:
- This role has accountability for the payroll of direct reports
Minimum Education and Experience:
- Juris Doctor of Law degree from an accredited law school required
- 8+ years of experience in marketing/ IP/ corporate law is preferred
- Licensed to practice law in the appropriate state/ province/ country
- Depending on regional scope, French or Spanish is required
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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